© Reuters. FILE PHOTO: A picture of Elon Musk is seen on a smartphone positioned on printed Twitter logos on this image illustration taken April 28, 2022. REUTERS/Dado Ruvic/Illustration//File Photograph
(Reuters) – Twitter Inc (NYSE:) Chief Govt Elon Musk says new consumer signups to the social media platform are at an “all-time excessive”, as he struggles with a mass exodus of advertisers and customers fleeing to different platforms over considerations about verification and hate speech.
Signups have been averaging over two million per day within the final seven days as of Nov. 16, up 66% in comparison with the identical week in 2021, Musk mentioned in a tweet late on Saturday.
He additionally mentioned that consumer lively minutes have been at a report excessive, averaging practically 8 billion lively minutes per day within the final seven days as of Nov. 15, a rise of 30% compared to the identical week final 12 months.
Hate speech impressions decreased as of Nov. 13 in comparison with October of final 12 months.
Reported impersonations on the platform spiked earlier this month, earlier than and in wake of the Twitter Blue launch, in line with Musk.
Musk, who additionally runs rocket firm SpaceX, brain-chip startup Neuralink and tunneling agency the Boring Firm, has mentioned that purchasing Twitter would velocity up his ambition to create an “every part app” referred to as X.
Musk’s “Twitter 2.0 The All the things App” may have options like encrypted direct messages (DMs), longform tweets and funds, in line with the tweet.
In one other tweet early on Sunday, Musk mentioned he sees a “path to Twitter exceeding a billion month-to-month customers in 12 to 18 months.”
Advertisers on Twitter, together with huge corporations reminiscent of Normal Motors (NYSE:), Mondelez (NASDAQ:) Worldwide, Volkswagen AG (OTC:), have paused promoting on the platform, as they grapple with the brand new boss.
Musk has mentioned that Twitter was experiencing a “huge drop in income” from the advertiser retreat, blaming a coalition of civil rights teams that has been urgent the platform’s high advertisers to take motion if he didn’t defend content material moderation.
Activists are urging Twitter’s advertisers to situation statements about pulling their advertisements off the social media platform after Musk lifted the ban on tweets by former U.S. president Donald Trump.
Lots of of Twitter workers are believed to have give up the beleaguered firm, following an ultimatum by Musk that staffers join “lengthy hours at excessive depth,” or depart.
The corporate earlier in November laid off half its workforce, with groups accountable for communications, content material curation, human rights and machine studying ethics being gutted, in addition to some product and engineering groups.
(This story has been corrected to interchange the wrong phrase “impersonations” in paragraph 4 with “impressions”)
