© Reuters. FILE PHOTO: A picture of Elon Musk is seen on a smartphone positioned on printed Twitter logos on this image illustration taken April 28, 2022. REUTERS/Dado Ruvic/Illustration//File Picture
(Reuters) -Elon Musk stated on Monday that Apple Inc (NASDAQ:) has largely stopped promoting on Twitter, probably the most high-profile firm to tug advertisements from the social media platform over issues about content material moderation insurance policies underneath its new proprietor.
The transfer aligns the iPhone maker with a rising record of corporations from Normal Mills Inc (NYSE:) to luxurious automaker Audi of America which have stopped or paused promoting on Twitter because the billionaire’s $44 billion buyout final month.
“Apple has largely stopped promoting on Twitter. Do they hate free speech in America?,” Musk stated in a tweet. He later tagged Apple Chief Government Officer Tim Prepare dinner’s Twitter account in one other tweet, asking “what is going on on right here?”
Musk stated “sure” in response to a consumer query on whether or not Apple was threatening Twitter’s presence within the App Retailer or making moderation calls for.
Apple didn’t instantly reply to a request for remark.
The world’s most useful agency spent an estimated $131,600 on Twitter advertisements between Nov. 10 and Nov. 16, down from $220,800 between Oct. 16 and Oct. 22, the week earlier than Musk closed the Twitter deal, based on advert measurement agency Pathmatics.
Musk, a self-described free speech absolutist, had stated earlier this month that Twitter had seen a “huge” drop in income and blamed activist teams for pressuring advertisers. Advert gross sales account for about 90% of Twitter’s income.
The platform has previously few days reinstated the account of former U.S. President Donald Trump, in addition to comic Kathy Griffin and U.S. Home Consultant Marjorie Taylor Greene.
The Trump reinstatement prompted a coalition of civil rights activists to say final week that they had been urging Twitter’s advertisers to situation statements about pulling their advertisements off the platform.
At a presentation for advertisers in Might, some advert companies and types had been already skeptical on issues that Musk would reduce content material moderation and safety safety on the platform.
