Ed Gandia earns $500,000 a 12 months working 30 hours every week doing what he loves: enterprise writing and educating colleagues the best way to construct a thriving writing follow. He teaches them by way of each programs and personal teaching for a specific group of purchasers.
Gandia, based mostly within the Atlanta space, began his copywriting enterprise 14 years in the past after a fast-paced profession in gross sales. He regularly reached the purpose the place he introduced in $750,000 in income yearly, bringing on contractors when he was flooded with work. Then, he determined that the tempo of his freelance profession was ruining his way of life.
“I shortly notice I used to be burning out quick and sacrificing manner an excessive amount of household time,” he says.
Ed Gandia went from gross sales exec to repeat author to entrepreneur.
So Gandia took a step again and reprioritized—and now loves his present way of life, the place he works Monday by way of Thursday and enjoys a three-day weekend each week.
Not too long ago, Gandia shared his recommendation with me on how different writers can construct thriving, high-revenue companies like his. The reply just isn’t churning out one article after one other.
Listed here are a few of his suggestions for leveling up your writing profession.
Area of interest down. Should you write about an issue recurrently, attempt to develop experience in a selected space. That can make it easier to grow to be the go-to particular person purchasers think about once they want a author on a given topic. “Slender down your discipline so you’re the apparent alternative to your goal market,” says Gandia.
He is taken this strategy along with his podcast, Excessive-Earnings Enterprise Writing. There are various podcasts on freelance writing and copywriting, however most are usually not as specialised as his.
Cost for “discovery.” Considered one of Gandia’s colleagues discovered that he was spending a variety of unpaid time serving to his purchasers determine what engagement methods they wanted however not making any cash from that point. Now, he presents an outlined program wherein he’s paid to assist them slim down their wants and create a plan. On the finish of the session, they get an audit and proposals.
“There’s nice worth in serving to purchasers take all of their concepts down a really slim path and plan,” says Gandia. “Shoppers can both deploy the plan themselves and discover any person to execute it—or rent you. No less than you’ve gotten paid for the worth you’ve supplied.”
It is all a part of pondering like each a author and an entrepreneur concurrently. “It is advisable to be greater than only a author,” he says. “It is advisable to assist purchasers provide you with inventive options. That is the place I believe freelance writing goes.”
Associate with different writers. Gandia groups up regularly with different writers to develop courses, programs and different joint ventures that do not require a variety of time. He appears for writers who’ve already developed mental property that his viewers would respect — and would profit from publicizing it on his mailing record. “As soon as we’ve recorded that workshop, there are alternative ways we are able to resell that info down the street,” says Gandia.
One profitable workshop was with a author who helps her purchasers put collectively editorial calendars and content material methods in her “Content material Calendar Playbook.” She labored with Gandia to develop a self-study course that they marketed to Gandia’s record. The consequence? They introduced in tens of hundreds of {dollars} in further income, says Gandia.
“Having an enormous portion of my revenue automated frees me up for the lively revenue half, the place I will be choosier about purchasers and cost greater charges,” says Gandia.
