ReciMe, a social sharing cooking app, has raised $500,000 in pre-Seed funding to assist its customers share and uncover recipes from around the globe.
The Alice Anderson Fund, LaunchVic’s female-focused co-investment fund, and Tractor Ventures cofounder Jodie Imam are amongst ReciMe’s backers, together with NZ VC Even Capital.
ReciMe started life as a lockdown undertaking for sisters Christine and Ivy Nguyen, and their greatest buddy Will Kent. It launched in November final yr, and has since grown 50% month-on-month, to a neighborhood of greater than 15,000 customers.
The free ReciMe app permits anybody to share and uncover recipes from their household, pals and neighborhood.
Its preliminary success noticed the trio stop their full-time jobs at corporations corresponding to BCG earlier this yr to deal with ReciMe and develop its staff.
Christine Nguyen stated the thought happened throughout Melbourne’s 2020 pandemic lockdowns, once they began a cooking neighborhood.
“For Ivy and me, our mother and father immigrated from Vietnam to Australia within the 90s, and their approach of guaranteeing that we’d by no means lose connection to their residence nation was by educating us tips on how to cook dinner and recognize Vietnamese meals,” she stated.
“Throughout lockdown, we began writing our household’s recipes down for the primary time – and once we wished to start out sharing these recipes with our neighborhood, we realised that our choices for publication have been restricted.”
Whereas Nguyen loves cookbooks, she factors out they don’t seem to be solely costly, however extra advanced to navigate for a youthful technology, and whereas on-line options corresponding to blogs, Instagram, and TikTok construct communities, they aren’t designed for recipe sharing or consumption.
“The extra we regarded into it, the extra assured we have been that there’s a actual alternative to utterly reinvent the net cooking expertise,” she stated.
For first timers too
ReciMe is focusing on two completely different audiences; the primary are the much less skilled cooks – those that incessantly wrestle with the query of ‘what do I cook dinner for dinner tonight?’,
“That is an nearly common grownup downside. Whilst somebody who’s a considerably competent cook dinner, I nonetheless discover myself needlessly agonising over this query,” Nguyen stated.
“We’re right here to unravel that. Because the platform’s recipes and person base grows, ReciMe will be capable of personalise the invention expertise on the app to make sure every recipe advice is fully tailor-made to a person’s preferences.”
Surprisingly ReciMe’s second goal group are the recipe creators themselves, Nguyen stated, from Michelin-starred chef, to enthusiastic residence cook dinner – “like our mum” – can publish their recipes.
“As our platform has grown, we’ve realised that we are able to take this one step additional, and empower anybody with nice recipes to additionally begin monetising their content material – identical to different creator-focussed platforms corresponding to SubStack for writers,” she stated.
“There’s a huge tailwind proper now within the creator economic system the place creators around the globe are monetising instantly from their followers. We’ve spoken to cooks who immediately discover it very troublesome to make a dwelling – we’ve created a platform the place they’ll be capable of promote premium content material on to their greatest followers.”
“Regardless of beginning in Australia, we now have cooks from over 100 international locations posting their favorite recipes. We envision a world the place from your property kitchen yow will discover recipes from nice cooks anyplace around the globe.”
LaunchVic CEO Dr Kate Cornick stated she was happy to see the $10 million angel sidecar fund again its sixteenth female-led startup.
“The Alice Anderson Fund by LaunchVic is proud to again bold girls like Christine and Ivy,” she stated
“The capital they’ve secured from high angel buyers will assist refine ReciMe’s product supply and propel their long-term progress – one thing LaunchVic is targeted on throughout all facets of the Victorian startup sector.”
Sarah Park, cofounder of Even Capital, New Zealand’s solely female-founded, funded and focussed progress stage VC fund, was additionally impressed by the ambition of the Nguyen sisters and Kent.
“The chance to create connection throughout cultures, cuisines and communities by means of easy and interesting expertise was massively spectacular to us, plus the dedication of Ivy, Christine and Will to place apart their skilled careers to deal with ReciMe full time,” she stated.
Jodie Imam echoed these sentiments.
“Their private connection to this enterprise and keenness for the way it in the end connects households throughout generations was instantly highly effective,” she stated.
“Having constructed a B2C market myself I do know the drive, willpower and magnetism will in the end be the traits that create success.”
Extra on ReciMe right here.
