Planning your January social content material comes with so many nice alternatives. In truth, January is known as after Janus, the Roman god of gates and doorways, which symbolizes endings, beginnings and transitions. As a enterprise proprietor, it’s necessary to take this time to mirror on which doorways you’ll shut and which of them you’ll knock on and open, as the brand new 12 months begins afresh.
And since we’ve all discovered an ideal deal about ourselves and the world over time, now’s the time to take the insights you’ve gained and apply them to the one year that await us — all shiny and new.
So to kick issues off, you’ll want to make sure that you propose your model’s content material advertising with enterprise progress in thoughts. Maintain studying to study key social media holidays and occasions for this month, together with advertising ideas that can assist you put together for upcoming traits and celebrations.
How to consider content material creation for the brand new 12 months
The beginning of one other 12 months offers us an opportunity to alter our mindsets. For that reason, it’s a good time to convey messages of renewal and refreshment to your viewers by numerous branding parts and advertising campaigns.
It’s additionally an excellent alternative to replace your model, in addition to your social media technique. In sensible phrases, this will imply:
- Refreshing the feel and appear of your visuals
- Pivoting your advertising path with new services or products
- Providing New Yr’s Day specials and reductions in your clients
The necessary half is that it doesn’t matter whether or not you’re in retail, trend, décor, wellness or meals. All industries and sectors can profit from a easy refresh.
Keep organized with a social media content material calendar
Organizing your ideas and methods can get messy — particularly in the event you’re used to utilizing spreadsheets and different on-line paperwork. However using a visible social media content material calendar may also help you and your workforce get a clearer sense of the duties forward.
And though there are lots of methods to format a social media content material calendar, your greatest wager is to maintain it easy, clear and enjoyable. Play with templates and designs that work greatest for your corporation (GoDaddy Studio has loads to select from), and resolve whether or not you need to preserve observe of issues on a weekly, month-to-month or quarterly foundation.
Associated: Planning forward — Find out how to create content material calendars and why you want it
Fast ideas for prepping your social media content material
As you begin planning, you’ll need to guarantee you’ve got an excellent social media technique in place to assist your campaigns run extra effectively. Listed here are some advertising concepts for you to remember as you put together your January content material throughout all social media platforms:
Make the most of design templates
Equipping your self with design instruments that make your life fast and simple is one of the best ways to go — particularly when you’ve got restricted funds. With apps like GoDaddy Studio, you’ve got a library stuffed with fonts, graphics and pictures you’ll be able to customise proper at your fingertips. Inform your individual story by a design that matches your model’s power.
Create your visuals upfront
When creating social posts with movies, reels, or graphics, contemplate producing them in batches — that approach you’ll be able to streamline them when the time is true. It’d take a bit extra effort to start with, however working upfront may also help you put together for final minute changes or edits (if wanted).
Know your viewers
Ensure you spend a while researching what distinctive pursuits or actions your viewers is into. For instance, in the event you promote tenting gear, there’s an excellent likelihood your viewers helps environmental points. Use this data to create associated campaigns or accomplice with a charitable group for a themed publish that matches along with your viewers.
Develop your community inside your area of interest
Oftentimes you will discover micro-influencers which have a bigger following than most individuals, but smaller than on-line celebrities with an enormous fan base. Strive partnering with these people to broaden your attain with new audiences. You’ll be stunned how a optimistic new enterprise relationship may also help enhance your publicity.
Make the most of these hashtags
Whether or not you’re posting on Instagram, TikTok or LinkedIn, an excellent rule of thumb is to all the time embrace common, related and branded hashtags. Efficient hashtags may also help folks discover you extra simply on their social platform of selection — creating a better likelihood of visibility and engagement from new customers.
Nonetheless, you’ll have to perform a little analysis on what number of to make use of inside every publish, since all social platforms are totally different. You don’t need to publish too little or an excessive amount of, the place it impacts your common attain. Hootsuite has an ideal hashtag information you should use for reference.
Key dates to contemplate in your January social content material calendar
Now that you know the way to strategize, let’s dig into some key dates which can be necessary for this month. Keep in mind to be selective along with your selections, as you’ll have to create visuals and campaigns that relate most to your viewers. The purpose right here is to be intentional along with your social media advertising campaigns, so that you just preserve manufacturing prices low and goal the audiences that matter most to your model’s success.
New Yr’s Day
This can be a world vacation in most elements of the world. And because it falls on January 1, this could possibly be the right time to inform your clients about your specials and reductions — particularly as new 12 months’s resolutions are in full momentum.
For instance, if your corporation is in private wellness, well being or sport and health areas, you should use this chance to encourage your viewers to hold out their well being targets. One other strategy to enhance gross sales is to tempt new clients with affords and reductions for companies you present. This might imply providing a free introductory session in the event you’re a well being coach or personal a yoga studio.
And don’t neglect about posting inspirational quotes, too — something that makes it simpler for folks to attain their new targets is a good suggestion proper now.
Australia Day
G’day, mate! Australia’s Independence Day is well known every year on January 26, marking the 1788 touchdown of the First Fleet at Sydney Cove and the elevating of the Union Flag by Arthur Phillip in New South Wales. It’s sometimes marked by group and household occasions, together with reflections on Australian historical past or group awards.
On the whole, at the present time is a chance to attach along with your clients positioned in Australia, or to acknowledge the day when you have a model with a robust Australian id.
Faculty soccer championships
January is the tip of school soccer season in the US, culminating within the massive NCAA faculty soccer nationwide championship — which takes place on January 9 in 2023.
Should you personal a sports activities bar, café, restaurant or are in any approach concerned with sports activities, join along with your viewers to rejoice the large sport. This might contain:
- Speaking what groups you help
- Internet hosting watch events or different associated occasions
- Partnering with native sports activities figures for meet and greets with followers
Together with service industries, this is a perfect time for sporting items retailers to become involved, too.
MLK Day
The third Monday of every 12 months (January 16 this coming 12 months) is Martin Luther King Jr. Day, happening a day after his start on January fifteenth. The day honors King, the U.S. champion of nonviolent activism within the civil rights motion, who protested racial discrimination in federal and state legislation of the Nineteen Sixties — earlier than his assassination in 1968.
The vacation is a poignant alternative to create consciousness and educate your viewers about points associated to race. These within the political or charitable areas might discover at the present time notably related to mark, however that is additionally an necessary day to all companies in every single place.
Worldwide Creativity Month
January is Worldwide Creativity Month, based by motivational speaker, creator and trainer Randall Munson. Going past the concept of a brand new 12 months’s decision on January 1, Worldwide Creativity Month offers a extra highly effective, enduring alternative for optimistic change.
Should you’re in any sort of inventive area — arts and design, crafts, décor or trend — you’ll be able to concentrate on the concept of creativity and innovation, and produce your viewers in to rejoice it.
How a few inventive competitors the place you get your viewers to invent or design one thing? Or, what about selling native artists and their work? Even in the event you’re in a “non-creative” enterprise, you’ll be able to nonetheless apply the concept. Bars can showcase native mixologists demonstrating the artwork of the cocktail, for instance, or educators may present their prime tips about establishing inventive work habits.
Worldwide Thoughts-Physique Wellness Day
Because the twenty first century progresses, we’re turning into extra conscious of the mind-body connection, and it’s sprung a complete trade and vary of companies that combine this concept. Should you’re within the holistic wellness area, January 3 is Worldwide Thoughts-Physique Wellness Day, and it’s an ideal time to rejoice the connection between a wholesome physique and a wholesome thoughts.
If your corporation touches on any facet of well being — whether or not it’s food and drinks, wellness or private health, for instance — you’ll be able to take part. Social media posts may like:
- Giveaways
- Academic factors
- Prime ideas
Take into consideration what this idea means to your model and talk it successfully to your group.
Nationwide Spaghetti Day
Probably a detailed second behind pizza, spaghetti is considered one of Italy’s biggest world exports — so it’s greater than worthy of a complete day to rejoice it.
Should you’re within the food and drinks area, a restaurant or perhaps a meals blogger, get behind the trigger with Nationwide Spaghetti Day on January 4. Supply specials on spaghetti dishes or spotlight new recipes — the one restrict is your creativeness (and your capability for pasta).
Reverse Day
January 25 is Reverse Day, which is a whole day devoted to celebrating the outdated switcheroo.
The day is well known by saying precisely the alternative of what you imply, and as a model you may broaden on this idea and actually have some enjoyable with it.
This could possibly be utilized to nearly any enterprise who has a humorousness and a love of wordplay. Industries like magnificence, retail, trend, food and drinks or running a blog areas can all take part on the enjoyable.
Moreover, Reverse Day is the sort of factor that children simply love. So in the event you’re a kids’s model, you need to undoubtedly not become involved! (see what we did there?).
Spend the day exploring opposites — from reverse flavors to reverse feelings, and even reverse sounds.
Nationwide Cheese Lovers Day
“You may’t make everybody pleased. You’re not cheese.” ~Nameless
Sure, cheese is a much-loved meals all over the world — in the US alone, one third of all milk produced goes into cheese manufacturing. January 20 is Nationwide Cheese Lover’s Day, which is a extremely scrumptious excuse to get a bit tacky.
Once more, like nationwide Spaghetti Day, in the event you’re within the meals area, then it’s value getting concerned right here. Inventive concepts may concentrate on:
- Specials on cheese dishes or any artisanal cheeses you promote
- A roundup of your favourite cheese-based recipes
- Tutorials on the right way to make your individual cheese at residence
Have enjoyable and don’t be afraid to experiment with foolish puns if crucial.
Make Your Dream Come True Day
Really one to get the optimistic vibes going, January 13 is Nationwide “Make Your Dream Come True” Day — and this might apply to any model marketing campaign below the solar. It’s an ideal alternative to unfold the message about being proactive in the case of what you need to obtain in life. Potential advertising concepts may vary from:
- A marketing campaign targeted on a charitable initiative
- An inspiring message within the schooling area
- A message associated to bodily and psychological wellness
The alternatives are limitless with this one, making it simple to craft one thing that matches inside your model’s distinctive tone and area of interest.
Information Privateness Day
Everybody can use a reminder on the significance of web security, and Information Privateness Day is the right alternative to boost consciousness to your viewers in regards to the dangers of sharing private knowledge on-line. Celebrated on January 28 of this 12 months, any small enterprise proprietor with a web based web site can take this chance to not solely educate by way of social media, but additionally spotlight all of the safeguards in place for his or her clients.
One instance can be to create a publish that talks about all of the methods your model is taking steps to guard buyer knowledge on a steady foundation. It’s an effective way to reassure your clients, whereas additionally boosting belief on the identical time.
Associated: Information to ecommerce safety: Find out how to safe your on-line retailer
Blood Donor Month
This month is an enormous one for blood financial institution organizations, as many use this time to closely advocate for blood donations throughout the nation. It was first noticed in 1970, after President Richard Nixon proclaimed it into the historical past books as a month reserved for paying tribute to voluntary blood donors and inspiring new donors to hitch.
Small companies may also help unfold the phrase throughout this month by:
- Partnering with their native blood banks throughout donation occasions
- Providing reductions, prizes or different incentives for all donors
- Posting instructional content material for social sharing functions
And irrespective of the trade, your contributions to this necessary trigger is bound to generate a optimistic response out of your on-line viewers.
Costume Up Your Pet Day
Who doesn’t like getting cute animal images on their timelines? Mix that with over-the-top costumes and equipment, and you’ve got a web based occasion that’s worthy of additional clicks, feedback and likes.
Celebrated on January 14, small enterprise house owners (particularly these within the pet trade) can encourage on-line audiences to have interaction in quite a few methods. Some examples embrace:
- Holding a contest for greatest dressed pets
- Encouraging customers to share images within the feedback
- Saying a trend occasion at your corporation location
Moreover, you’ll be able to provide reductions and prizes to stand-out members as an additional incentive.
Get To Know Your Clients Day
Wish to get to know your clients a bit higher? Why not achieve this in a enjoyable and interactive social media exercise, set for January 19 of 2023. Create a ballot that asks about their favourite social causes or encourage them to share a nostalgic reminiscence from childhood they miss probably the most. No matter immediate you resolve to go along with, you may simply study a brand new perception about your viewers that you could be not have thought of earlier than.
Maintain your social content material contemporary
If you would like a contemporary search for the brand new 12 months, updating your model is tremendous simple utilizing the big selection of templates we provide. Having your templates prepared and accessible in our instrument is one of the best ways to maintain the method of designing slick and seamless.
Once we’ve made it tremendous easy like this, creating your content material because the 12 months kicks off can prevent time and problem – releasing up your power to focus in your new targets for the 12 months.
Begin designing proper now — totally free — with GoDaddy Studio.
