In London, we had the pleasure to satisfy with Co-founder and CEO Matiss Ansviesulis and PR-Specialist Viktorija Gorcakovaite from Creamfinance.
Based on Ansviesulis, the purpose of Creamfinance is to generate profits accessible – they usually achieve this by offering on-line shopper loans. Whereas there are already options for on-line loans, Ansviesulis states that their focusing particularly on comfort and offering a fantastic buyer expertise distinguishes them from different companies. Thus, positioning themselves as a “fintech enterprise” is not vital to the Creamfinance workforce. As an alternative, placing the purchasers within the focus and enabling them to obtain one-click loans is crucial facet for his or her on-line mortgage platform: “You come to a web site, you enter your title and surname, you click on a button and that’s it – you get the cash to your account. That’s handy”, says Ansviesulis. However in fact, there’s extra to having the ability to supply this: “There may be a variety of heavy lifting within the background, like sensible knowledge evaluation, fraud prevention instruments and way more. However for the patron, borrowing cash on-line turns into so simple as clicking a button.”
Based on Ansviesulis, the sensible knowledge method holds nice benefits, as sensible knowledge is anxious with accuracy and worth. Larger – in case of information – is just not at all times higher, they are saying, as it’s dearer and more durable to judge.
Having began in 2012, Creamfinance is by now positioned in 6 nations throughout Europe, with the headquarter positioned in Warsaw, and has already employed greater than 200 workers. Their income has risen so far as 25 million euros, making them worthwhile and distinguishing them from a giant variety of startups within the enterprise.
Ansviesulis: ”For those who have a look at many on-line shopper mortgage suppliers, and extra so should you have a look at digital banks, there may be at all times a variety of work concerned in getting the mortgage, together with mortgage registration varieties, sending in scanned paperwork and so forth. Furthermore, corporations that place themselves as huge knowledge and scoring corporations and generate profits on lending, depend on gathering a ton of information themselves. They even ask the shopper for his knowledge. That makes life tough for the shopper. We consider the significance of huge knowledge is just not having as a lot knowledge as potential, however reaching greater conversion charges and higher buyer loyalty by making it simple for them. We don’t have the purchasers do the work for us.”
Speaking about their goal group and the way millennials (and younger prospects normally) react to their product, Gorcakovaite provides to
the subject: “Plenty of younger persons are bothered by banks these days. Analysis how millennials view banks proves the purpose that this group doesn’t settle for having to go to a financial institution, making an appointment or, typically, spending a lot time on their banking points.”
With the sensible knowledge method and their striving for the absolute best buyer expertise on the heart of their work, Creamfinance understood that it’s not in regards to the “Fintech” label to their firm, however about making a product that hits the nerve.
