Listening to clients is a technique that always sounds good on paper however is quickly overshadowed by different areas of enterprise or developments. Hyland, nevertheless, stays laser-focused on ensuring buyer success is the important thing to product enhancements and a core part of the corporate’s tradition. We spoke with Drew Chapin, CMO at Hyland, to be taught extra.
How would you describe Hyland in six phrases or much less? How does Hyland assist clients create a greater expertise for finish customers?
Hyland helps clients ship higher experiences. We do it by automating guide and sophisticated processes, which permits folks to deal with their goal somewhat than a guide activity or course of.
Buyer expectations have modified with the comfort of issues like Amazon the place they do superb issues on the click on of a button, and now anticipate that very same expertise from their work know-how. Hyland strives to take most of the guide and sophisticated duties off their plates in order that physicians can deal with sufferers higher, educators can educate college students higher and insurance coverage brokers can course of claims higher.
What units Hyland other than different gamers within the trade?
There’s confidence that we’ve earned from 30 years on this house, and our skill to ship persistently. What additionally differentiates us is the breadth of product options, flexibility and the flexibility to configure our options. We give our consumers choices, reminiscent of low- and no-code choices, open-source via our Alfresco platform and modern options, like our digital asset administration choices via Nuxeo.
Now we have a customer- and employee-centric tradition, with which we’ve got been capable of appeal to and retain a really gifted and deeply skilled workforce. We realized a very long time in the past that pleased and engaged workers ship superb experiences to clients, and imagine that investing in our workers will ship worth to our clients in a significant method.
Inform us in regards to the X issue and Hyland’s partnership with Xander Schauffele.
We began our partnership in 2019. We view X components because the issues – typically they’re huge, typically they’re small – that offer you an edge over the competitors that will help you win.
The story for Xander is that he’s taking a look at all facets of his recreation – driving, tee-to-green, bunker work and placing – to get any little edge he can earn to assist him win. Our clients are doing the identical factor. They’re taking a look at enterprise processes and making an attempt to optimize these to raised serve their clients.
To be taught extra, go to Hyland.
