Singapore’s digital financial institution Belief introduced that it has fashioned a partnership with Perx Applied sciences, a SaaS life-style advertising and marketing platform supplier to spice up its buyer engagement.
Perx’s buyer engagement platform makes use of gamification and behavioral science to create hyper-personalised interactions for significant customer-brand relationships with at present’s digital shoppers.
As a part of its launch, Belief kicked-off its operations with a rewards marketing campaign for first-time prospects providing customers digital vouchers from retailers comparable to FairPrice and Caltex which can be redeemable upon sign-up.
These vouchers and coupons are redeemed immediately by the Belief App the place over 120,000 digital coupons had been redeemed in September alone.
On high of that, prospects can entry a variety of digital coupons from their favourite F&B, life-style, leisure and journey retailers utilizing their Belief card.
James Ong
James Ong, Chief Industrial Officer of Belief Financial institution, mentioned,
“Our partnership with Perx Applied sciences has enabled us to create an immediately rewarding digital banking expertise, including worth to the lives of shoppers at a time when on a regular basis prices are rising.
The Perx Way of life Advertising Platform™ seamlessly connects Belief’s ecosystem of service provider companions to our prospects, deepening our relationship with them by an immersive and rewarding person expertise.”
Anna Gong, Founder and CEO of Perx Applied sciences mentioned,
Anna Gong
“Working with Belief Financial institution and executing on their group’s imaginative and prescient to supply a rewarding and seamless expertise for his or her prospects was fairly thrilling.
We stay up for co-creating with Belief to higher purchase, have interaction and develop their income per lively buyer within the phases to come back,”
This partnership supported Belief’s fast progress to over 300,000 prospects inside its first two months since its official launch on 1 September this 12 months.
