The NFL is including a recreation on Black Friday, and Amazon Prime has received the suitable to televise it.
The L.A. Occasions stories that including the Black Friday recreation to Amazon Prime’s bundle of NFL video games signifies the streaming large’s efficiency as a media accomplice.
Amazon is at present within the first yr of its unique broadcasting take care of the NFL to point out Thursday Evening Soccer, which averaged 13.6 million viewers and 15.3 million viewers throughout its first two weeks of this season.
Black Friday is without doubt one of the yr’s largest days for retailers, together with Walmart and Goal, who sometimes begin gross sales on Thanksgiving night time. Amazon additionally contains a bevy of gross sales on Black Friday. Nevertheless, the sport will probably promote Black Friday offers and gross sales for many who don’t do their Christmas procuring early.
“Amazon is uniquely positioned to accomplice with us for this recreation as Black Friday is without doubt one of the most necessary days of the yr for his or her enterprise,” mentioned Hans Schroeder, chief working officer for NFL Media.
Amazon paid greater than $1 billion per yr for the broadcasting rights to fifteen Thursday Evening NFL video games between 2022 and 2032. Neither the league nor Amazon disclosed the phrases in regards to the Black Friday recreation, however in keeping with the New York Occasions, rumors are swirling that the tech large paid $50 million.
Historically, the Detroit Lions and Dallas Cowboys play house video games on Thanksgiving, however in recent times a 3rd recreation has been added to the slate. The Black Friday recreation will likely be subsequent yr at 4 p.m. EST. The competing groups are unknown, and the 2023 NFL schedule has not been set.
Whereas streaming is ready to be extra common than cable based mostly on the variety of viewers by the top of this yr, NFL video games are routinely the most-watched cable applications. In line with Psychological Floss, NFL video games on Sunday, Monday, and Thursday nights had been three of the highest 10 most-watched cable TV exhibits of 2021 and 2022.
