© Reuters. FILE PHOTO: The emblem of Amazon is seen on the firm logistics middle in Lauwin-Planque, northern France, November 15, 2022. REUTERS/Pascal Rossignol
(Reuters) -Amazon.com Inc is engaged on a standalone app for watching sports activities content material, the Info reported on Wednesday, citing a supply with direct information of the plan.
Sports activities stays one of many greatest points of interest for reside viewing as U.S. audiences more and more change from pay TV subscriptions to streaming apps.
The transfer will seemingly complement Amazon (NASDAQ:)’s effort to double down on sports activities programming via its Prime Video service, a key channel to draw shoppers to its procuring platform.
Amazon already owns the rights to stream video games together with Nationwide Soccer League’s Thursday Night time Soccer franchise and Premier League soccer matches within the UK, setting it as much as higher compete with sports activities streaming chief Walt Disney (NYSE:) Co.
Final week, Alphabet (NASDAQ:) Inc unit YouTube additionally signed a multi-year deal to completely stream NFL’s Sunday Ticket package deal of video games in the USA.
It was not clear when Amazon would roll out the sports activities app and whether or not it could undergo with the plan, based on the report.
Amazon didn’t instantly reply to a Reuters request for remark.
The corporate has been reviewing unprofitable enterprise items and has laid off some workers to cowl rising prices and a requirement downturn as inflation-wary shoppers and companies spend much less.
